Introduction
In a retail world where ambience speaks louder than price tags, Shyaway India’s fastest-growing Clothing brand is rewriting the rules of in-store experience. With an ambitious mission to launch outlets across different cities in India, Shyaway didn’t just want footfall; they wanted elevated brand presence that echoed confidence, class, and comfort.
But there was a gap: how could they ensure every store felt premium, consistent, and visually appealing, especially as they scaled?
That’s where The Future Wall stepped in, helping them craft a memorable, modern retail environment with our floor-mounted digital signage solution and fully managed content services all with a simple, cost-effective engagement model.
The Problem:
As one of India’s fastest-growing Clothing brands, Shyaway was scaling its physical presence by launching new outlets across multiple cities. Their goal wasn’t just sales, it was to deliver a premium in-store brand experience that resonated with their product positioning of confidence, class, and comfort.
However, as they expanded, several operational and branding challenges emerged:
- Static Signage Limitations: Traditional print-based branding failed to match the vibrancy of their evolving product lines and campaigns.
- Inconsistent Store Branding: Ensuring visual consistency across all outlets was difficult using manual, location-specific displays.
- Lack of Centralized Display Management Tools: Shyaway needed a robust platform that would allow their internal content and design team to schedule, manage, and publish content across all stores without delays or third-party dependence.
- Hardware Concerns: The brand needed a display solution that was modern, durable, and suitable for long-term, high-traffic retail environments.
The Solution:
To meet Shyaway’s retail ambitions, The Future Wall presented them with three flexible business models tailored to different operational needs:
- End-to-End Subscription Model – Includes hardware, Smart connect access, content design, and ongoing support on a monthly basis.
- Smart Connect Only Subscription – Tailored for clients with existing screens who want to access our Smart connect and optionally use creative and content services.
- One-Time Sale Model – A one-time hardware purchase with one year of complimentary CMS access including additional services such as content design and content management. After the first year, a CMS subscription becomes mandatory to continue using the platform. Additional services such as content design and content management are available based on the client’s operational needs.
After evaluating the available options, Shyaway selected the One-Time Sale Model, which offered them full ownership of the digital signage hardware while retaining the flexibility to manage content in-house. The Future Wall supported them with infrastructure setup, system training, and ongoing hardware reliability all configured to align with their internal processes and retail pace.
1. Hardware Supply and Installation
We delivered and installed floor-mounted digital standees built for retail use. These displays offered strong visual impact in all environments and were installed as part of a one-time purchase.
2. CMS Software Integration
Each screen was connected to The Future Wall’s cloud-based CMS platform, enabling Shyaway to schedule content, manage screen activity, and control displays remotely across all locations. The system was configured for ease of use by their internal team. CMS access was provided for the first year as part of the hardware package, with continued usage requiring a subscription from the second year onward.
3. In-House Content Operations
Shyaway took full ownership of their creative content, leveraging their internal design and catalog team to craft visuals that reflected the brand’s identity and promotional campaigns. Using our CMS platform, their team scheduled and managed content independently, ensuring that each outlet delivered a consistent brand experience.
To meet regional preferences, Shyaway rolled out multi-language content across locations tailoring visuals in Tamil, Hindi, and English based on store geography. The Future Wall ensured that the CMS was configured to support these needs, allowing Shyaway’s team to execute their content plans with efficiency and control.
4 . 3-Year Hardware Maintenance
The Future Wall provides a 3-year hardware maintenance plan that covers on-site service when required. We will also share a weekly performance and status report to keep clients informed about how their displays are functioning.
This hybrid approach gave Shyaway a cost-effective, long-term signage solution that didn’t just stop at installation; it came with the assurance of continuous content and system upkeep from The Future Wall’s experts.
The Outcome:
With The Future Wall’s digital signage solution in place, Shyaway stores began to:
- Draw more attention from mall visitors with vibrant, high-resolution content that helped the brand stand out in busy, competitive retail spaces.
- Deliver consistent brand visuals across all locations, while still tailoring content in different languages to match local customer preferences.
- Empower their internal team to manage content independently, thanks to a user-friendly CMS setup and multi-location configuration support.
- Create a premium in-store environment that aligned with their brand ethos of confidence, style, and comfort ultimately improving the shopping experience.
- Reduce technical downtime and screen-related issues, backed by The Future Wall’s 3-year hardware maintenance plan for long-term operational stability.
Client Testimonial
“We at Shyaway are absolutely delighted with the digital signage we’ve implemented through Futurewall. Their Smart Display network has brought a fresh, interactive edge to our store, perfectly matching our brand’s vibe. The display options are creative and engaging, and we’ve already noticed a real boost in customer interaction. Setting it all up was a breeze thanks to Futrewall’s user-friendly platform and their personalized support. We’re genuinely happy with how it’s all turned out and would wholeheartedly recommend Futrewall to anyone looking for top-notch digital signage! .”
— Karthikeyan ( Head of infra Admin and catalog management , Shyaway)
Final Thoughts: Let Your Brand Speak Without Saying a Word
In retail, ambience isn’t optional, it’s strategic. Shyaway’s partnership with The Future Wall proves that the right digital signage solution can elevate not just your store, but your entire brand perception.
With a one-time setup, no recurring hardware cost, and done-for-you content support, we offer retailers a simple yet powerful way to modernize their stores and connect with customers visually instantly.
Want to Elevate Your Retail Experience Like Shyaway?
Let’s make your store look as premium as your product.
📞 Call us: 9500063233
✉️ Email: contact@thefuturewall.com
🌐 Visit: www.thefuturewall.com