The Client
The Vellore District Central Cooperative Bank Ltd. (VCC Bank), established in 1917, has been a trusted cornerstone in Tamil Nadu’s financial landscape for over a century. With 38 branches and deep community roots, VCC Bank has consistently prioritized customer-first service while embracing meaningful innovation.
Challenges Faced by VCC Bank
About four years ago, VCC Bank installed a floor-mounted digital standee at one of their branches to make customer experiences more engaging. In the beginning, things went smoothly. But over time, problems started to appear.
The vendor who provided the standee stopped offering technical support, and the system became outdated. There was no content management system (CMS), so the bank had to manually load a 30-day content loop using a USB drive. This made it hard to update content across different branches.
On top of that, the bank didn’t have a design team to create new and interesting content regularly, which affected how engaging the screens were.
Seeing these ongoing issues, VCC Bank began searching for a more reliable and modern digital signage partner, one that could support their needs and grow with them in the future.
The Solution
The beginning of our journey with VCC Bank was as unexpected as it was impactful. It started at a Darling Bakery, located just beside their head office. While visiting the café, a few VCC Bank representatives noticed a digital display showcasing vibrant visuals and dynamic content. What stood out wasn’t just the clarity of the display, but how timely and relevant the content was. They asked the bakery staff who was powering it. The answer? The Future Wall.
Soon after, VCC Bank reached out to us. They had already invested in digital displays across several branches, but their system lacked cohesion. Each branch was managing its own screens, and there was no centralized way for the head office to control or standardize content. Their messaging was inconsistent, and many displays still featured outdated promotions and visuals that no longer reflected the bank’s current services or brand identity.
When we first connected with VCC Bank, it was clear they already had a good setup in place. What they really needed was a simple, effective way to bring everything together and make their digital displays work smarter. Instead of starting from scratch, they wanted a solution that would seamlessly fit into their existing system while enhancing how they communicate across branches. Our CMS-only subscription was the perfect match giving them a powerful, cloud-based platform to manage content centrally, backed by creative support and technical assistance whenever needed.
Through our CMS platform, VCC Bank’s head office gained complete visibility and control over the content playing across all their branches all from one centralized dashboard. As part of the onboarding process, they shared their existing creatives with us, many of which featured outdated information like old gold loan rates and past promotional offers. Our design team stepped in to rework the content, giving each piece a fresh, modern look while staying true to their brand identity. Once approved, the updated visuals were pushed live across their digital screens, ensuring a seamless transition and a consistent, professional presence across all locations.
But the real transformation came in the support that followed. As part of our CMS offering, we provided weekly performance reports outlining screen activity, uptime, and any issues. Our system’s proactive monitoring alerted us immediately if any screen went offline, allowing our team to troubleshoot remotely or liaise directly with the branch for resolution keeping VCC Bank fully informed throughout.
While the CMS-only subscription suited their current needs, they learned more about our flexible business models designed to meet organizations at different stages of digital adoption. For businesses looking for a comprehensive, hands-off solution, we offer End-to-End Subscription Plans complete with hardware, CMS, content creation, and full technical support. We also support one-time investments with One-Time Sales that include hardware, a complimentary one-year subscription, and tailored content services ideal for businesses seeking long-term value without a recurring commitment.
THE OUTCOME
As a result of the success, VCC Bank is now exploring options to expand their digital signage network to additional branches. Their next phase includes not just content standardization, but also the possibility of adopting our full end-to-end solution allowing them to unify hardware, software, creative, and operational support under one trusted partner.
At The Future Wall, our mission is to create scalable, impactful digital signage solutions that meet clients where they are and grow with them. With VCC Bank, we didn’t just offer a product; we delivered a solution that resolved immediate challenges, introduced long-term efficiency, and opened the door to a broader digital future.
Client Testimonial – VCC Bank
“Partnering with The Future Wall has completely transformed the way we communicate across our branches. From day one, their team understood our challenges and provided a seamless, future-ready solution. The CMS platform is incredibly easy to use, and the creative support has kept our content fresh and engaging. We now have full control over our digital displays, and the difference in customer experience is noticeable. The Future Wall is truly a premium partner we can rely on.”
– Elavarasan (Assistant manager), Vellore District Central Cooperative Bank (VCC Bank)
Conclusion
VCC Bank’s transition from a disconnected, outdated display system to a premium, centrally managed digital signage solution has transformed how they communicate with customers. Partnering with The Future Wall has enabled them to enhance their brand visibility, streamline content updates, and plan for future expansion with confidence.
As a trusted partner, The Future Wall remains committed to supporting VCC Bank on their journey toward digital excellence one screen at a time.
📞 Call us now: +91 95000 63233
📧 Email: contact@thefuturewall.com
🌐 Visit: www.thefuturewall.com
